When we started our own entrepreneurial journey almost 25 years ago, we were lucky that we met the right people who helped us thrive.

But over the years, we also worked with people who didn’t had the same philosofie about building companies. It taught us what a great investor should do and shouldn’t do.

At 94North, we’ve building the investment company we would like to have ourselves as founders. Involved, but distanced; supportive but critical, trustworthy and honest.